Performance Marketing Lead

Paid Acquisition Strategy & Scaling

Own the full paid acquisition strategy across:

Meta (Facebook, Instagram)

Google (Search, UAC, YouTube)

TikTok, Snapchat, and emerging platforms

Identify the most efficient channels and scale them aggressively

Build a multi-channel acquisition engine, reducing reliance on any single platform

Continuously test new channels and formats (influencer performance, affiliate, etc.)

 

Campaign Execution & Optimization

Launch and manage campaigns end-to-end:

Audience targeting

Creative testing

Budget allocation

Bid strategies

Optimize daily based on:

CAC

CTR

CVR

ROAS

Run structured A/B tests across:

Creatives

Messaging

Funnels

Rapidly kill underperforming campaigns and double down on winners

 

Funnel & Conversion Optimization

Work closely with Product to improve:

App install → signup conversion

Signup → first transaction conversion

Identify drop-offs across the funnel and implement improvements

Optimize:

Landing pages

Onboarding flows

First user experience (“aha moment”)

Align campaigns with high-converting use cases (e.g., “order food via chat in seconds”)

 

Data, Attribution & Analytics

Own performance tracking and attribution setup:

MMPs (AppsFlyer, Adjust, etc.)

Pixel & event tracking

Build dashboards to track:

CAC by channel

Cohort performance

Retention & LTV

Analyze performance at a granular level:

Channel → campaign → ad set → creative

Work closely with data teams to improve attribution accuracy

 

Budget Ownership & Forecasting

Manage and allocate a significant monthly marketing budget

Forecast growth scenarios based on spend

Continuously optimize budget allocation across channels

Balance:

Growth speed

CAC efficiency

Payback period

 

Creative Strategy & Testing

Collaborate with design and content teams to produce high-performing creatives

Define clear creative hypotheses and testing roadmap

Drive production of:

Static ads

Video ads

UGC-style content

Identify winning messaging angles:

“Chat to order anything”

“AI that gets things done

Iterate quickly based on performance data

 

Experimentation & Growth Loops

Build and run a structured experimentation roadmap

Test:

New audiences

New geographies

New use cases

Explore growth loops such as:

Referral programs

Incentive-based acquisition

Identify scalable, repeatable growth levers

 

Qualifications

Experience

5+ years in performance marketing / paid acquisition

Proven track record managing and scaling large paid budgets

Experience in:

Consumer apps

Marketplaces

Fintech or on-demand platforms

Experience scaling from early-stage to growth-stage is a strong plus

 

Technical & Analytical Skills

Deep expertise in:

Meta Ads Manager

Google Ads (Search + UAC)

TikTok Ads

Strong understanding of:

Attribution models

Conversion tracking

Funnel analytics

Hands-on with tools like:

AppsFlyer / Adjust

GA4 / Mixpanel / Amplitude

Advanced Excel / Google Sheets skills

 

Mindset & Traits

Highly data-driven and analytical

Strong ownership mindset — you own results, not just campaigns

Fast executor with bias toward action

Comfortable working in ambiguity and rapid iteration cycles

Curious, experimental, and constantly testing