Marketing Manager – FMCG

Job Title: Marketing Manager – FMCG 

Location: Dubai About the Role

We are looking for an experienced Marketing Manager to lead the marketing strategy and execution for our FMCG Food portfolio across the GCC. This role is responsible for driving brand growth, category performance, product innovation, and commercial success through integrated marketing initiatives.

The ideal candidate will have a strong background in FMCG, with proven experience managing brands, launching products, developing go-to-market strategies, and working closely with Sales, Trade Marketing, R&D, and Supply Chain teams.Key Responsibilities

Develop and execute annual marketing and brand plans aligned with business objectives.

Manage the full brand lifecycle, including positioning, portfolio management, innovation, and product launches.

Lead New Product Development (NPD) initiatives from concept to commercialization.

Drive category growth through consumer insights, market research, and competitive analysis.

Build and execute integrated 360° marketing campaigns across ATL, BTL, digital, shopper, and trade channels.

Develop pricing strategies, promotional calendars, and commercial activation plans.

Partner closely with Trade Marketing and Sales teams to improve distribution, visibility, and in-store execution across Modern Trade, General Trade, and E-commerce channels.

Analyze Nielsen, EPOS, and market performance data to identify growth opportunities and optimize marketing investments.

Manage annual marketing budgets, ensuring strong ROI and effective allocation of resources.

Work cross-functionally with Sales, Finance, Supply Chain, Procurement, R&D, and external agencies to deliver business objectives.

Lead agency relationships for creative development, media planning, digital marketing, and PR activities.

Track campaign performance, brand health, market share, and commercial KPIs, implementing improvements where required.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field (MBA is an advantage).

8–12 years of experience in Brand Management, Category Management, or Marketing within the FMCG Food & Beverage industry.

Proven experience managing established FMCG food brands and delivering measurable commercial growth.

Strong experience in:

Brand Management

Category Management

Product Launches (NPD)

Trade Marketing

Consumer Insights

Pricing & Promotions

Go-to-Market Strategy

Budget & P&L Management

Experience working with Modern Trade, General Trade, and E-commerce channels.

Strong analytical skills with experience using Nielsen, EPOS, or other retail audit tools.

Demonstrated success managing integrated marketing campaigns and cross-functional projects.

Excellent stakeholder management, presentation, and communication skills.

GCC/UAE experience is highly preferred.

Key Competencies

Brand Strategy & Portfolio Management

Consumer & Shopper Insights

Commercial Acumen

Category Growth

Product Innovation

Trade Marketing

Omnichannel Marketing

Data-Driven Decision Making

Leadership & Cross-functional Collaboration

Budget & P&L Ownership

Why Join Us?

This is an opportunity to join a high-growth FMCG business where you'll play a key role in shaping brand strategy, launching innovative products, and driving commercial success across one of the region's most competitive consumer markets. You'll work with cross-functional teams and have direct ownership of brand performance, innovation, and business growth.