Marketing Manager

Develop and execute integrated marketing strategies aligned with business goals.

Plan and launch multi-channel campaigns to drive awareness and leads.

Support go-to-market (GTM) strategies for product launches and updates.

Demand Generation & Growth

Drive lead generation and pipeline growth through:

Paid campaigns (Google, LinkedIn, Meta)

Organic channels (SEO, content, social)

Optimize campaigns for conversion, CAC, and ROI.

Collaborate with growth and sales teams to improve lead quality and funnel performance.

Product Marketing (Munsit Focus)

Develop positioning and messaging for Munsit and other CNTXT products.

Translate technical AI capabilities into clear value propositions.

Create product-focused content such as:

Case studies

Landing pages

Sales collateral

Support product adoption through targeted campaigns and user education.

Content & Brand

Lead content strategy, including:

Blog posts

Social media

Thought leadership in AI

Ensure consistent brand voice and messaging across channels.

Build CNTXT’s presence as a leader in AI innovation.

Analytics & Performance Tracking

Track and analyze marketing performance using tools like:

Google Analytics

HubSpot / CRM platforms

Campaign dashboards

Monitor key metrics:

Leads and conversions

Campaign ROI

Engagement metrics

Generate insights to improve marketing effectiveness.

Cross-Functional Collaboration

Work closely with:

Product team (for messaging and GTM)

Growth team (for experimentation and scaling)

Sales team (for pipeline and enablement)

Align marketing activities with overall business objectives.

Qualifications

5–7+ years of experience in marketing roles, preferably in tech, SaaS, or AI companies.

Strong experience in digital marketing and campaign management.

Experience in product marketing and go-to-market strategies.

Familiarity with analytics and marketing tools.

Strong communication skills, especially in simplifying technical concepts.

Required Skills

Experience in AI or deep tech products.

Knowledge of B2B SaaS marketing and funnels.

Experience with CRM and marketing automation tools (HubSpot, Salesforce).

Familiarity with growth marketing and experimentation.

Experience working in a startup or high-growth environment.

Preferred Skills

Strategic thinker with strong execution skills.

Data-driven and results-oriented.

Creative and customer-focused.

Proactive and self-driven.

Comfortable with ambiguity and fast-paced environments.