General Manager - FMCG

General Manager – FMCG

Work Model: Onsite Function: General Management / FMCGAbout SMPL

SMPL is a private family office that invests, builds, and operates businesses across technology, health, F&B, real estate, and sports. Its model goes beyond investment by providing portfolio companies with hands-on operational support to help businesses structure, grow, and scale. SmplRole Overview

SMPL is looking for an experienced General Manager – FMCG to lead and scale an FMCG business within its portfolio.

The General Manager will have end-to-end responsibility for the business, including P&L, commercial strategy, sales, distribution, marketing, operations, supply chain, and organizational performance. We are looking for a commercially strong leader who understands the UAE/GCC FMCG landscape and has a proven track record of building profitable, scalable consumer businesses.Key Responsibilities

Own the full P&L, annual business plan, budgets, revenue, margins, and profitability.

Define and execute the overall FMCG business strategy across the UAE and wider GCC.

Drive sustainable revenue, market-share, and EBITDA growth.

Lead Sales, Marketing, Trade Marketing, Operations, Supply Chain, Procurement, Finance, and other key functions.

Develop and execute go-to-market and route-to-market strategies.

Build and strengthen Modern Trade, Traditional Trade, HORECA, wholesale, distributor, and e-commerce channels.

Manage strategic relationships with major retailers, distributors, key accounts, suppliers, and business partners.

Lead commercial negotiations covering pricing, margins, promotions, listings, rebates, and joint business plans.

Drive brand, category, pricing, portfolio, and new-product strategies based on market and consumer insights.

Ensure effective demand planning, inventory management, procurement, warehousing, logistics, and distribution.

Optimize working capital, cost-to-serve, gross margins, and operational efficiency.

Identify opportunities for new categories, products, channels, partnerships, and geographic expansion.

Build and lead a high-performing management team with clear KPIs and accountability.

Establish strong business processes, reporting, governance, and performance-management frameworks.

Work closely with SMPL leadership on strategic growth initiatives, investments, expansion opportunities, and long-term value creation.

Candidate Profile

15+ years of experience in FMCG, consumer goods, food & beverage, or closely related sectors.

Significant experience in a General Manager, Country Manager, Business Unit Director, Commercial Director, Managing Director, or equivalent senior leadership role.

Demonstrated full P&L ownership and accountability for business performance.

Strong track record of delivering revenue growth, profitability, market-share expansion, and business transformation.

Deep understanding of the UAE/GCC FMCG market.

Strong experience across Modern Trade, Traditional Trade, HORECA and distributor-led channels.

Proven expertise in commercial strategy, sales, GTM/RTM, key accounts, pricing and trade marketing.

Good understanding of supply chain, demand planning, procurement, inventory, logistics, and distribution.

Experience working with major retailers and strategic customers across the GCC.

Strong financial and commercial acumen with the ability to manage complex budgets and business performance.

Proven ability to build, develop, and lead senior cross-functional teams.

Bachelor's degree required; MBA or equivalent executive qualification is preferred.

Ideal Background

We are particularly interested in candidates coming from established FMCG, food, beverage, dairy, consumer products, or FMCG distribution businesses who have progressed through commercial leadership into full General Management and P&L ownership.

Experience scaling a business, entering new markets, building distribution channels, launching new categories, or leading a business transformation would be highly valuable.What Success Looks Like

The successful General Manager will combine commercial leadership with operational discipline — someone who can own the numbers, understand the consumer, strengthen distribution, develop brands, optimize operations, build a strong leadership team, and ultimately scale the business profitably across the UAE and GCC.

Location requirement: This is a full-time onsite position in Dubai, UAE.